About Me

Hi, my name is Colette Campbell and I grew up in the German part of Switzerland in a small town near Zurich to bicultural Swiss/Jamaican parents. I have a deep-rooted sense of equality and fairness and a drive to understand the workings of the world.

While not as extreme as Michael Jordan in his Netflix documentary I felt the need to prove myself in my younger years and ended up with a Bachelor’s Degree in Business Administration and a Master’s in Audiovisual Production Management and more recently a UX/ UI Design Certificate. I also speak fluently Swiss German, German, English, Swedish, and very conversational French. I always believed that there are no limits to what you can achieve if you can just imagine it.

What inspired me to become a UX designer was the notion that it was about helping people find solutions and facilitate their daily lives. Trying to understand what is going on in people’s minds and being open-minded and able to hear and listen to different viewpoints are what I believe are essential to the UX design approach. And I enjoy it a lot.

The human experience is so much more than the pursuit of happiness. There are twists and turns, chaos, and living in uncertain times. I try to embrace it all. Accept the things I can’t change and I am willing to put in the effort to bring change where I can. I’m excited and hopeful that we can save ourselves with the help of progress and innovation even if it doesn’t look like that at the moment.

As the famous Michael Jordan once said: “Twenty-six times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.